Research & Discovery
But first, blueprints
Understandably, clients often want to bypass the why and cut right to the how. Weaver, on the other hand, came to us saying they didn’t want to skip straight to tactics. They were looking for brand consistency and a core message. So we listened hard to their team and their customers and dug into industry research. All this excavation led us to some structural questions.
Brand Strategy
Wait, who are we building for?
The Weaver brand was working hard to straddle two very different audiences: high-end homeowners and commercial building managers. After some serious thought, we made a big recommendation—that Weaver rebrand based on who they serve, not how they managed projects internally. This meant creating two distinct sister brands (both part of the same parent company) so they could tailor their marketing and ops to these groups.
Sister brands, shared foundation
With this new structure in place, we began developing taglines to help Weaver translate their company truth to both their team and their customers. These statements consolidate decades of vision and values into powerful shorthand. They’re foundational ideas to jumpstart future marketing efforts.
Web Design & Development
Each Weaver entity got a new digital home. The sites share a premium feel while catering to the needs of a different audience.
Luxury Living
Designed for affluent homeowners, the Luxury Living site shows off Weaver’s gorgeous portfolio. The messaging is clear: when it comes to luxury home design, client service is the ultimate craft.
Commercial
This site speaks to building managers and business owners—anyone who keeps a commercial facility humming. It makes Weaver Commercial’s many services easy to navigate and plays up their people-first approach with the photos and writing.
Corporate
Providing a home base for hiring, the Weaver Companies site shows how the Weaver brands fit together. It’s where the company’s winsome history, culture, and values come to life.
Let’s call this part the “open house”
Obviously, a new brand can only work once it’s out in the world. Yet announcing a rebrand when there’s so much history on the line requires intention. We helped Weaver take inventory of every asset they’d need—client mailers, truck decals, an employee guidebook, and more—and coordinated a well-timed plan for updating their team and many patrons.
Brand Maintenance
A good brand keeps building
Our work with Weaver is just getting started. Now that the new brands have launched, we’re busy writing blogs to boost site traffic, developing case studies to better tell their story, and designing packaging for their annual whoopie-pie drop. Team Weaver, we’re excited to keep building with you.
