BloomBox delivery person, carryin an open box of plants out of a delivery van
Chase & Dave, owners of BloomBox, holding their winter delivery box with winter arrangements


Helping plant lovers get growing.

It was early 2020, and a large segment of the population was suddenly really interested in plants. Buying plants in person, not so much. Naturally, these folks went online to place their orders. Many discovered a little company with an outsized reputation named BloomBox. And almost overnight, the good people at BloomBox realized their website was going to need some serious help scaling up.

Services Provided

We helped BloomBox build an e-commerce site that could grow with their business.

Ashley, Digital Director, running usability tests on proposed BloomBox navigation interfaces

Assume Nothing, Test Everything

Before we rebuilt anything, we wanted to make sure we understood what shoppers were looking for on the existing BloomBox site. How were they keeping up with new offerings? How did they like to filter products when browsing? What didn’t they like about the experience? We surveyed hundreds of BloomBox customers and put functional wireframes in the palms of real users for a test run.

We Didn’t Stop at a Beautiful Website

We also helped BloomBox give their delivery vans a (much acclaimed) facelift, updated a variety of print assets, and designed their debut exhibition for the Philadelphia Flower Show (the largest national event of its kind, drawing more than 250,000 visitors each year).

illustration of a proposed exhibit for BloomBox at the Philadelphia Flower Show compared to actual images from the event