New LampHouse Films logo and ambiance designed by Infantree branding agency


Visual Thinkers Unite

The filmmakers at LampHouse came to us with a familiar hangup: Their work had evolved, while their brand identity had not. Ten years into their business, they were pursuing edgy and ambitious commercials and video content, and the semi-traditional logo they started out with had begun to feel stale.

Our designers relished the chance to create a visual system for an especially visual medium. The new brand identity is unapologetically modern and distinctly modular, made with motion in mind. And it set the tone for a brand-wide refresh—from a new website to some sweet graphic tees.

Services Provided

  • Logo Design
  • Visual Identity
  • Site Architecture
  • Content Strategy
  • Copywriting
  • Website Design & Development
New colorful shape brand elements for LampHouse Films designed by Infantree branding agency

An Animated Identity

The new logo is an abstracted take on the vintage camera from the original, with geometric forms that can break apart when animated. Floaty forms play with depth of field, and juicy colors evoke the studio’s energetic vibe.

The LampHouse film directors collaborating during Infantree's visual language workshop

Anything but Industry Standard

The typical minimalist filmmaker site just didn’t fit the LampHouse portfolio or persona. Our digital team created a color-rich site that translates the brand identity to the web, using those nifty graphic elements to frame photo and video content.

Branded typography styles for LampHouse films designed by Infantree branding agency

New Messaging for the Next Phase

Working off conversations with the LampHouse team, our writers created a set of messages—a tagline, web content, director bios—that put their strengths into words with fresh clarity. It’s enduring content they can draw from to describe who they are.

Three branding social media screens for LampHouse films designed by Infantree branding agency

Company Swag Worth Sporting

As part of the brand rollout strategy, we designed a series of graphic tees that go beyond the basic logo-on-pocket variety.

New LampHouse Films swag designed by Infantree includes stickers, water bottles, t-shirts

Infantree took our existing brand, and evolved it in a way that better reflects who we are becoming. They gave us an identity that unlocked our potential for growth.

Joshua Henry

Film Director