Strategy Shaped By Values
We interviewed staff, surveyed clients, and enjoyed plenty of honest discussions. One recurring theme was integrity—in business, in relationships, and in craftsmanship. That led us to a new name (and visual identity) that stays true to their legacy while offering room to grow.
We led with the lifestyle Integrous Makes Possible
The Heart of the Brand
While showing the benefits of a backyard sanctuary might seem obvious, few outdoor living brands embrace this approach. Sure, they might show happy homeowners enjoying their decks, but for Integrous, we wanted a lifestyle focus to really drive the brand. Since brand launch, this focus on living your best backyard life has continued to guide copy, design, and photography choices.
Planning a Seamless Rollout
At first, Jason and Sara were concerned that a new name and identity would undo the 10 years they’d spent building brand equity and awareness. So we developed a rollout strategy and detailed timeline to ensure that all aspects of the brand launch felt seamless for both Integrous and their customers—and helped protect the company’s reputation for exceptional work and customer care.
A Website Built to Grow
For Integrous, positioning the brand around “outdoor spaces” has allowed them to incorporate new products like pergolas, railings, and louvered roofs in a way that feels cohesive rather than confusing.
Results of the Rebrand
Integrous saw a 30% increase in gross sales during their first year post-launch. We also helped them save $50,000 in digital marketing. Integrous experienced greater momentum and a bigger market share than ever before.
30% Increase in Gross Sales for the Year
$50K Decrease in Ad Spending
4.25% Increase in Closing Rate
The risk of rebranding turned out to be almost completely nonexistent, thanks to our guides and friends at Infantree. They executed the whole process wonderfully and created a brand that sells itself to our clientele.
Jason Hurst
Owner, Integrous