Shopify Apps are the equivalent of WordPress plugins: They extend the core functionality of Shopify’s features with very specific purposes in mind. For example, we can use an app to sync customer data with Mailchimp to provide automated messages, tag customers in the CRM, and enter them into a drip campaign.
Shopify has its own API, which can be leveraged by developers to extend Shopify’s core functionality. Doing this requires hosting the resulting app on a separate server and, in turn, additional hosting fees. Few customers need this level of custom development, although BloomBox is one of Infantree’s key customers that leverage it.« Back to Glossary Index