Branding by Infantree for the Thaddeus Stevens & Lydia Hamilton Smith Center for History and Democracy.

Stevens & Smith

When two Lancastrians changed the nation

Today, Thaddeus Stevens and Lydia Hamilton Smith are largely unknown. But around the time of the Civil War, Stevens was a relentless voice for equality, pushing Congress to end slavery and racial discrimination. In fact, the legislation he shaped still protects our civil rights today. Lydia Hamilton Smith, the caretaker who sustained Stevens through years of illness, was a fascinating figure in her own right, breaking many norms for a woman of color.

LancasterHistory is developing a world-class museum in the heart of our city to honor—and continue—the work done by Stevens and Smith.

Services Provided

  • Market Research
  • Guided Workshops
  • Brand Strategy Development
  • Logo System
  • Brand Voice & Messaging
  • Case for Support
  • Brand Pop-ups
  • Web Strategy
  • Web Design
  • ADA AA Compliance
  • Custom Web Development
  • Brand Marketing Support
  • Graphic Design

Honoring their legacy.
Continuing their work.

Housed in the former home of Thaddeus Stevens and Lydia Hamilton Smith, the Center will be a state-of-the-art museum on the lives and legacies of Stevens, Smith, and their network of abolitionists. Exhibits developed in partnership with world-renowned museum planners Ralph Appelbaum Associates (RAA) will examine issues of slavery, freedom, and the continued fight for equality in the United States.

Branding of Thaddeus Stevens' portrait by Infantree.
Branding of Lydia Hamilton Smith's portrait by Infantree.
A rendering of the future Stevens & Smith Center for History and Democracy with branding by Infantree.

Many words, one wordmark

The Thaddeus Stevens & Lydia Hamilton Smith Center for History and Democracy. It’s a lot to fit in a logo. We wanted to create a mark that didn’t downplay any one part, but also gave a sense of hierarchy. We chose to highlight the ampersand (all other words being equal) and made shorthand versions to offer branding flexibility over time.

Branding for the Stevens & Smith Center for History and Democracy by Infantree.
Brand marketing designs for the Stevens & Smith Center for History and Democracy by Infantree.

Capturing a movement

To make the Stevens & Smith Center possible, LancasterHistory set out to capture donor support with a fundraising campaign. We designed and wrote a range of branded materials to help them pitch the project.

Case for support design by Infantree for the Stevens & Smith Center for History and Democracy.

A reintroduction that’s long overdue

Stevens and Smith deserve to be local heroes. But most people from Lancaster have no idea who they were or why they matter. Getting locals excited about these figures will be key to the success of the museum—and we’ve laid the groundwork with a custom website, signage, and public displays. And that’s just phase one.

Mobile mockup of the Stevens & Smith Center website by Infantree.
Mobile mockup of the Stevens & Smith Center website by Infantree.
Mobile mockup of the Stevens & Smith Center website by Infantree.
Train station displays designed by Infantree for the Stevens & Smith Center for History and Democracy.
Train station displays designed by Infantree for the Stevens & Smith Center for History and Democracy.