Philanthropy is for everyone
The Strategy
At its core, the campaign challenges the stereotypes of old-school philanthropy. (That it’s only for bigwigs with big bucks.)
The visuals center on portraits of local folks who don’t look like “philanthropists.” And the messaging (“you give it, we grow it”) shows that gifts of any size can make an impact—because with the foundation’s endowment, those gifts will keep growing forever.
The Design
Big Splash for a Known Brand
Most locals know the foundation as the force behind the 24-hour giving event, ExtraGive. We wanted this campaign to feel distinct (but not totally detached) from how people had seen the brand show up before.
The concept uses peppier versions of the brand colors and hundreds of repeating 100s, making it easy to spot and hard to forget. Those simple, bold elements made the design adaptable to print pieces, coffee sleeves, billboard ads, and the many other campaign touchpoints.
“Our goal for our 100th anniversary was to inspire and educate. To invite everybody in the community to be part of building our shared future. Infantree helped us deliver a consistent and energizing experience at every level, from billboards and webpages, all the way down to thank you cards and intimate gatherings.”
Val Schade
We call it “jazzy urban poster” meets “give like it’s going out of style.”
The message is clear: Whether you give $10 or $10,000, supporting the foundation today supports this community’s tomorrow.
A lightweight site that packs a punch
We built a cost-effective microsite that manipulated the Foundation’s existing WordPress theme to match the campaign. The site—changethenext100.org—points users to events, grants, and opportunities to give.
Event Installation
Sizzle for the Streets
It’s always fun to get to design beyond 2D. For the campaign’s Summer for Lancaster event series, we created all manner of event paraphernalia—banners, street decals, and interactive features—that turned Binns Park into an explosion of geometric color.
