King Swings
When recalling memories on the playground, no one reminisces about the equipment’s construction specs. Yet that’s precisely how most manufacturers advertise their play sets. And to some extent, it makes sense, since parents want to know that what they’re buying can handle crazy kids doing crazy kid stuff. But with all their competitors saying the same thing, we saw the chance for King Swings to own a different story. And our research was clear: what parents really wanted in a play set was to let their kids be kids. It was more about the quality of play than the quality of the play set.
At a time when childhood is becoming increasingly sedentary and regimented, King Swings gives kids access to the kind of active, unstructured play that’s so important for developing minds and bodies.
