Field Notes


Used for tracking website visitor scroll and click patterns, CrazyEgg allows us to track what Google Analytics can’t. Heat maps allow us to see how far people scroll on a given page and whether they’re clicking on things they expect to be links, but aren’t. With this information, we can better assess where information should go on a page and whether to change the interaction of an element to meet visitor expectations.

For most clients, we recommend running CrazyEgg for 30 days before compiling an official report of findings.

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