People are more likely to think of the beautiful countryside outside of Lititz, Pennsylvania—which is smack in the heart of Amish country—with horse-and-buggies than rock and roll.
Atomic was founded in 1993 by Tom McPhillips, a veteran scenic designer who made a name for himself in London, doing huge shows for musicians like Michael Jackson, The Who, and Ozzie Ozborne. McPhillips chose the Lititz area in order to join forces with the Clair Brothers and Tait Towers, two other giants in the music world, which together form the famous campus of Rock Lititz. Atomic became known for creating television set designs for shows like MTV Unplugged and A&E Live By Request, before expanding into a full-scale set construction, production, rental, and design shop. Eventually, they were producing shows from start to finish, for the likes of Nike, NFL, and Target.