Passenger Coffee is all about investing in the relationships that coffee makes possible. Whether that is between a barista and a customer, roaster and farmer, or a family around the breakfast table—coffee is often an occasion for connection, an invitation to go on a journey.

We partnered with lancaster entrepreneurs Crystal Weaver her team to create a roasting brand that would extend an invitation to connect, with plenty of east coast attitude, grit, and history worked into the aesthetic. The brand’s icon, wordmark, and packaging are designed to be both bold and neutral to perfectly complement the clean, simple lines of their new shop on King Street, near Lancaster’s historic Central Market.