Spices are a way of connecting with people and cultures from all over the world in a deeply universal way.

Throughout the last millennia, the spice trade and the diaspora of traditional cuisines has tracked along with globalization, expanding beyond the places where they originated. Now, most of us are familiar with spices and flavors from all over the world. But, what if there was a way to honor and reconstruct those traditional flavors?

As spice artisans, Robert Orth and his business partner, Autum Ellis, came to us with a passion for crafting high-quality spice blends that you simply cannot find in a grocery store. The name for the brand was appropriately inspired by Calicut, a city in southeastern India which was known as the “city of spices” for its role in the spice trade between East and West. It’s only just south of where the famous Portuguese explorer Vasco de Gama landed in 1498.

A New Brand

For the key piece of the brand's identity, our designers worked to create a logo that evokes a sense of adventure, exploration, and its historial inspiration.

The wordmark includes a compass rose motif and typography that is inspired by early woodcut type fonts. The main focus of the wordmark is slightly distressed to evoke the weathered history of the brand, as if it was stamped on a crate just hoisted from a merchant’s ship.

Final Logo

Logo Variation