Approach

Forge lasting connections with your audience through the power of branding

Most people know that brands have something to do with creating a logo or doing some clever storytelling. But, it’s much deeper and more important than that.

A brand is all about emotion, meaning, and lived experience.

Rather than another miracle marketing tactic, branding is the holistic, ongoing process of creating meaningful connections with people who appreciate who you are and value what you do.

This allows you to cultivate a tribe of loyal, repeat customers who naturally tell their friends and family about your brand.

Our Holistic Approach
to Brand Building

A brand-first philosophy equips you with a higher-level perspective, ensuring all aspects of your brand are working together seamlessly and purposefully to drive your organization forward.

  1. 1

    Think

  2. 2

    Make

  3. 3

    Adapt

Think

1 Research & Strategy

There are no shortcuts or cookie-cutter solutions in branding or in business.

That’s why we work to thoroughly understand your organization, your customers, and your industry so we can create an informed brand strategy. After collecting data and clarifying objectives, we synthesize our insights into a clear message, differentiated position, and bold value proposition for your brand.

Tactics

  • Brand Audit
  • Competitive Analysis
  • Audience Research
  • Positioning and Messaging
  • Visual Strategy
  • Brand Workshops
  • Strategic Planning

Make

2 Identity & Creation

This is the part of the process where you get to see your brand come to life.

With a foundational strategy in place, we create a brand identity system that not only looks amazing, but is also deliberately designed to help you reach your brand goals. Building on the strong foundation of your strategy and identity, we’ll determine which additional touch points are most important. Then, we create them.

Tactics

  • Company and Product Naming
  • Logo Design
  • Website Design and Development
  • Content Creation
  • Print and Packaging Design
  • Photo and Video Assets

Adapt

3 Deployment & Management

A brand is a complex system that requires disciplined tending.

At this stage of the process, we’ll help you promote your brand across appropriate channels and work with you to manage your brand over time—helping you adapt to new challenges and opportunities while remaining focused on your strategic priorities.

Tactics

  • Marketing Campaigns
  • Content Creation
  • Social Media
  • Website Updates
  • Brand Assessments
  • Strategic Guidance